Publications
2024
Omnichannel im Einzelhandel
Verlag Springer Gabler, 2024
To be published in 2024
Zuknft des Einkauens (3-teilige Serie), February 2024
2023
Erfolg in der digitalen Zukunft
Handel Heute, September 2023
Handel im Wandel, Gastkommentar
cash.at, August 2023
Omnichannel im Handel - so klappts
stores+shops, June 2023
5 Tipps für mehr Kundenbegeisterung
retail.at, May 2023
Omnichannel als Kundenlösung im Einzelhandel
it4 retailers, March 2023
it4 retailers, January 2023
Trends in Marketing und eCommerce
one-to-one, January 2023
Ralf Haberich invited to interviews in different international podcasts: pictures above show an excerpt of spotify-available podcasts by individual editors.
2022
Patentrezept für die Digitalisierung?
it-zoom, Dezember 2022
retail.at - September 2022
Nachhaltigkeit im Einzelhandel
dasspielzeug.de - September 2022
Internet World Business - Juli 2022
onpulson - May 2022
EAS-Magazine - May 2022
CE Markt Electro, May 2022
Brutaler Kampf im Einzelhandel
IT Zoom - March 2022
Co-Autor Marketing Automation
Hrsg. Torsten Schwarz - 2022
marketing-boerse.de - February 2022
Die Digitalisierung ist ein Muss
cash.at - January 2022
Die größten Hürden der Digitalisierung im Handel
retail.at - January 2022
2021
Shopgate erhält achtstelligen Millionenbetrag von Investoren
interne Mitteilung - December 2021
Omnichannel im Weihnachtsgeschäft
e-commerce-magazin.de - December 2021
Erfolgreiche Digitalisierung für Filialisten
POS Kompakt - November 2021
10 Fakten zur Omnichannel-Strategie
ecommerce-magazin.de - September 2021
eCommerce Steuer - David gegen Goliath?
internetworld.de - August 2021
Omnichannel als Gebot der Stunde
it-zoom - August 2021
Intelligentes Routing - Effizienzsteigerung des Handels
is report - July 2021
Wie lokale Händler online punkten
marketing.ch - July 2021
Omnichannel-Vertrieb mit digitalen Touchpoints
e-commerce-magazin.de - June 2021
GFM Nachrichten - May 2021
retail.at - May 2021
Digitalisierung im stationären Handel
it&t business - May 2021
LinkedIn - February 2021
2020
Cover-Story about CRM - The Power of Data Combination
Sales Excellence - September 2020
Co-Author Digital Dialogue Marketing by Prof. Dr. Heinrich Holland
Customer Engagement as Combination of Analytics and CRM - August 2020
6 ways to optimize the Customer Relation
Unternehmer-Magazin - July 2020
Customer Engagement - Turning Customers to Fans
Tele Talk - June 2020
Strengthening your Relation to Customers
funkschau.de - June 2020
Customer Engagement - From Zero to Hero (2nd Edition)
CRM Partners - May 2020
Increasing Customer Relation during Crisis
marketing-boerse.de - May 2020
marconomy.de - February 2020
Marketing Automation within CRM - Customer Case Study
Marketing-on-tour.de - January 2020
Centralized Overivew of Data - Customer Case Study
it-zoom - January 2020
CRM Sales Trends
Sales Excellence - January 2020
2019
Supporting your business with BI
Springer Professional - October 2019
Combining ERP and CRM in Business
maschinenmarkt.de - May 2019
Artificial Intelligence in Customer Relationships
Update Digital - April 2019
eMail Marketing Forum - April 2019
Digital Transformation at its best
IT Zoom - April 2019
A CRM Solution in the Cloud
Chefbüro (Print Edition) - March 2019
espresso-digital.de - February 2019
CRM and Artificial Intelligence - New Dream Team?
cloudcomputing.de - January 2019
Funkschau - January 2019
Artificial Intelligence and CRM
marconomy.de - January 2019
2018
Artificial Intelligence in Customer Support
it-zoom.de - December 2018
Business Intelligence for Discrete Manufacturing
IT Production - October 2018
How to Avoid A Transformation Trap
techtag.de - August 2018
Giving virtual Customers a Face
Der Bank Blog - July 2018
CIO.de - July 2018
Business Intelligence in Manufacturing
IT & Production - July 2018
Digital Transformation for CEOs
Industry Of Things - June 2018
Chatbots - The new contact point?
CIO.de - May 2018
Barriers of Digital Transformation
Chefbüro - May 2018
Successful Customer Engagement with Business Intelligence
marconomy - April 2018
CRM in Chemical Industry
Handelsblatt - April 2018
Chatbots for a better service
marconomy - February 2018
CRM-Check
eMail-Marketing-Forum - January 2018
Advanced FUTURE DIGITAL BUSINESS
Book (second modified issue) - first issue published in 2012
2017
Digital Transformation within the CRM World
CRM Expert Site - December 2017
Educating tomorrow's experts in CRM
marconomy - November 2017
Successful CRM Implementation
marketing-boerse.de - November 2017
CRM as the Heart of each Business
cloudcomputing insider - August 2017
marconomy - August 2017
Publication on marconomy - May 2017
Publication on eCommerce Magazin - May 2017
2016
Six reasons to discover Customer Engagement
Publication on LinkedIn - December 2016
Turning a CRM Implementation into success
IT Director - December 2016
Internet World Business - November 2016
Customer Engagement: It`s the customer
competence site, November 2016
Professional Customer Engagement
Publication on Cloudcomputing Insider - July 2016
2015
Digital Transformation 2016 to 2018
Publication on LinkedIn - December 2015
Rethink the AIDA Model - It`s about time for RES
Featured Article on WAW - October 2015
Marketing Action Plan for digital Decision Makers
Article on gruenderszene - August 2015
World's first Web Analytics Survey for Turkey
Slideshare - June 2015
Blog Article - May 2015
The Intelligence Management Model
White Paper - March 2015
Web Analytics Survey Poland 2014
Slideshare - March 2015
Web Analytics World - March 2015
Co-Author of the book "Big Data in Marketing" - March 2015
Web Analytics Guide for Small and Medium Business
Trady and Industry Chamber Germany - January 2015
Digital Intelligence in 2015 - Analytics Predictions
Web Analytics World - January 2015
2014
Keeping an Overview in the Lake of Data
Marketing & Kommunikation - October 2014
Web Analytics World - September 2014
Featured Article on LinkedIn - July 2014
Co-Author of Digitales Dialogmarketing
Book by Prof. Dr. Heinrich Holland - July 2014
Dear Mr. CMO - Do you need a Marketing
Suite?
Web Analytics World - June 2014
Web Analytics Managers Turning into Creative
Directors
Web Analytics World - May 2014
The Power of a Chief Digital Officer
Web Analytics World - March 2014
Web Analytics World - February 2014
2014 Web Analytics Predictions
Web Analytics World - January 2014
eCommerce Trends
E-Commerce Magazin - January 2014
2013
Conversion Calculation for non eCommerce
Website
Web Analytics World - August 2013
Web Analytics Study for RUSSIA 2013
Slideshare - August 2013
Digital Analytics
Social Media Magazin - July 2013
Web Analytics Study for POLAND 2013
Slideshare - June 2013
Gossen's Law at Web Analytics
webanalyticsworld.net - June 2013
Social Media Guidelines
eCommerce Magazin - May 2013
Combining Web Analytics with Offline Marketing
Web Analytics World - April 2013
Do you need Web Analytics?
iStrategy Blog - March 2013
Aumento de la rentabilidad offline de la
inversión con seguimiento de TV
OMExpo News - March 2013
Stop Reporting on PageViews
iStrategy Blog - February 2013
Start Yelling at your CEO
Web Analytics World - February 2013
Increasing Your Offline ROI with TV Tracking
iStrategy Blog - February 2013
Talking Analytics Podcast #5 - Guest: Gabriel Beck
February 2013
Value of Segmentation
webanalyticsworld.net - January 2013
2012
Future Digital Business
Book published at mitp Verlag - 2012
Future Digital Business, 2012, mitp
(Modified Edition published in 2020)
Web Analytics World - November 2012
Big Data - Intelligent Integration
LEAD - November 2012
Talking Analytics Podcast #4 - Guest: Gary Angel
October 2012
Big Data and Web Analytics
eCommerce Magazin - October 2012
Forget The Homepage
webanalyticsworld.net - September 2012
Website-Optimization with Analytics
contentmanager.de - September 2012
Web Analytics are useless - Don´t you think
Web Analytics World - August 2012
Bounce Rate as Key Performance Indicator?
Web Analytics World - August 2012
Talking Analytics Podcast #3 - Guest: Luna Park
July 2012
Active Bounce Rate
Comment in Internet World Business - July 2012
Internal Search as Quality Attribute
eCommerce Magazin - July 2012
World's First Study about Web Analytics POLAND
June 2012
Talking Analytics Podcast #2 - Guest: Jim Sterne
June 2012
World's First Study about Web Analytics RUSSIA
May 2012
Talking Analytics Podcast #1 - Guest: André Morys
April 2012
The Web Analytics Gyroscope
Website Boosting, Cover - April 2012
Potential for Internal
Search
Online Marketing Experts - March 2012
2011
Relevant Key Performance Indicators
Guideline Online Marketing - September 2011
Online Marketing-Optimization
Elektronik Praxis Management - September 2011
From eCommerce to iCommerce
emotional-analytics.de - February 2011
Campaign-Management with Web Analytics
adzine - January 2011
DDA-Campus advanced
ONEtoONE - January 2011
Web Analytics Wishlist
Web Analytics Europa - January 2011
2010
KPI-Relevance
usabilityblog.de - December 2010
11 Golden Rules for Web Analysts
Web Analytics Europa / slideshare - November 2010
Engagement as a new Model for Online-Engagement
Website Boosting - November 2010
Web Analytics Figures Straight
Internet World Business - November 2010
Relevance of Key Performance Indicators
ibusiness Portal - October 2010
Statistics is dead - long live Analytics
eCommerce Magazin - October 2010
Metrics as Key to Online Success
Website Boosting - September 2010
Chief Online Officer
Web Analytics Europa - June 2010
Social Media in the Tourism Sector
tourismuszukunft.de - June 20100
Combining Web Analytics and eMail Marketing
adzine Newsletter - June 2010
Online Analytics: How eMail and Website interact
ibusiness.de - April 2010
Certified Web Analytics Management
Management Euroforum - April 2010
New Customers-Interview
Kontakter - March 2010
eMail Marketing and Web Analytics
Dossier Performance Marketing - March 2010
Guidelines for Twitter-Companies
bdvb Veröffentlichung - January 2010
2009
Online Analytics with eMail Marketing
DirektMarketing - November 2009
Twigge - (Twitter
Knigge)
eCommerce Magazin - October 2009
Streaming Media - Growing Communication
Channel
Figaro Digital, UK - October 2009
Web Analysis and eMail Marketing in Combination
Leitfaden E-Mail Marketing - September 2009
Truth about Mobile Analytics
contentmanager.de - August 2009
Cost-Brain-Allocation
Web Analytics Europa - July 2009
Web Analytics
of Streaming Media
competence site - March 2009
2008
Web Analytics Guidelines
Bundesverband BITKOM - October 2008
Web Analytics why and how?
OMD Blog - August 2008
Online Video Advertising on the Rise
eCommerce Magazin - June 2008
2007
Web Analytics for internal Search
Internet Handel - October 2007
FUTURE DIGITAL BUSINESS by Ralf Haberich
Druckversion