Publications

 

 

2024

 

Omnichannel im Einzelhandel

Verlag Springer Gabler, 2024

 

 

"Omnichannel im Einzelhandel", Springer Gabler Verlag, 2024, z.B. auf Amazon

 

Retail Trends 2024

Zuknft des Einkauens (3-teilige Serie), February 2024

 

 

2023

 

Erfolg in der digitalen Zukunft

Handel Heute, September 2023

 

Handel im Wandel, Gastkommentar

cash.at, August 2023

 

Omnichannel im Handel - so klappts

stores+shops, June 2023

 

5 Tipps für mehr Kundenbegeisterung

retail.at, May 2023

 

Omnichannel als Kundenlösung im Einzelhandel

it4 retailers, March 2023

 

Cybersecurity und Datenpannen

it4 retailers, January 2023

 

Trends in Marketing und eCommerce

one-to-one, January 2023

 

 

Ralf Haberich invited to interviews in different international podcasts: pictures above show an excerpt of spotify-available podcasts by individual editors.

 

2022

 

Patentrezept für die Digitalisierung?

it-zoom, Dezember 2022

 

Was Kunden wirklich wollen

retail.at - September 2022

 

Nachhaltigkeit im Einzelhandel

dasspielzeug.de - September 2022

 

Online Händler-Performance

Internet World Business - Juli 2022

 

Digitalisierung im Handel

onpulson - May 2022

 

4 Trends für Omnichannel

EAS-Magazine - May 2022

 

Grün, Grüner, Omnichannel?

CE Markt Electro, May 2022

 

Brutaler Kampf im Einzelhandel

IT Zoom - March 2022

 

Co-Autor Marketing Automation
Hrsg. Torsten Schwarz - 2022

 

Omnichannel Touchpoints

marketing-boerse.de - February 2022

 

Die Digitalisierung ist ein Muss

cash.at - January 2022

 

Die größten Hürden der Digitalisierung im Handel

retail.at - January 2022

 

 

2021

 

Shopgate erhält achtstelligen Millionenbetrag von Investoren

interne Mitteilung - December 2021

 

Omnichannel im Weihnachtsgeschäft

e-commerce-magazin.de - December 2021

 

Erfolgreiche Digitalisierung für Filialisten

POS Kompakt - November 2021

 

10 Fakten zur Omnichannel-Strategie

ecommerce-magazin.de - September 2021

 

eCommerce Steuer - David gegen Goliath?

internetworld.de - August 2021

 

Omnichannel als Gebot der Stunde

it-zoom - August 2021

 

Intelligentes Routing - Effizienzsteigerung des Handels

is report - July 2021

 

Wie lokale Händler online punkten

marketing.ch - July 2021

 

Omnichannel-Vertrieb mit digitalen Touchpoints

e-commerce-magazin.de - June 2021

 

Verknüpfung von Touchpoints

GFM Nachrichten - May 2021

 

7 Tipps für den Einzelhandel

retail.at - May 2021

 

Digitalisierung im stationären Handel

it&t business - May 2021

 

New Shopgate CEO

LinkedIn - February 2021
 

 

2020

 

Cover-Story about CRM - The Power of Data Combination

Sales Excellence - September 2020

 

Co-Author Digital Dialogue Marketing by Prof. Dr. Heinrich Holland

Customer Engagement as Combination of Analytics and CRM - August 2020

 

6 ways to optimize the Customer Relation

Unternehmer-Magazin - July 2020

 

Customer Engagement - Turning Customers to Fans

Tele Talk - June 2020

 

Strengthening your Relation to Customers

funkschau.de - June 2020

 

Customer Engagement - From Zero to Hero (2nd Edition)

CRM Partners - May 2020

 

Increasing Customer Relation during Crisis

marketing-boerse.de - May 2020

 

CRM in the Cloud

marconomy.de - February 2020

 

Marketing Automation within CRM - Customer Case Study

Marketing-on-tour.de - January 2020

 

Centralized Overivew of Data - Customer Case Study

it-zoom - January 2020

 

CRM Sales Trends

Sales Excellence - January 2020

 

 

2019

 

Supporting your business with BI

Springer Professional - October 2019

 

Combining ERP and CRM in Business

maschinenmarkt.de - May 2019

 

Artificial Intelligence in Customer Relationships

Update Digital - April 2019

 

Marketing in a CRM World

eMail Marketing Forum - April 2019

 

Digital Transformation at its best

IT Zoom - April 2019

 

A CRM Solution in the Cloud

Chefbüro (Print Edition) - March 2019

 

From customer to ambassador

espresso-digital.de - February 2019

 

CRM and Artificial Intelligence - New Dream Team?

cloudcomputing.de - January 2019
 

ERP and CRM in one

Funkschau - January 2019 

 

Artificial Intelligence and CRM

marconomy.de - January 2019

 

 

2018

 

Artificial Intelligence in Customer Support

it-zoom.de - December 2018

 

Business Intelligence for Discrete Manufacturing

IT Production - October 2018

 

How to Avoid A Transformation Trap

techtag.de - August 2018

 

Giving virtual Customers a Face

Der Bank Blog - July 2018

 

German Angst - The Cloud

CIO.de - July 2018

 

Business Intelligence in Manufacturing

IT & Production - July 2018

 

Digital Transformation for CEOs

Industry Of Things - June 2018

 

Chatbots - The new contact point?

CIO.de - May 2018

 

Barriers of Digital Transformation

Chefbüro - May 2018

 

Successful Customer Engagement with Business Intelligence

marconomy - April 2018

 

CRM in Chemical Industry

Handelsblatt - April 2018

 

Chatbots for a better service

marconomy - February 2018

 

CRM-Check

eMail-Marketing-Forum - January 2018

 

Advanced FUTURE DIGITAL BUSINESS

Book (second modified issue) - first issue published in 2012

 

 

2017

 

Digital Transformation within the CRM World

CRM Expert Site - December 2017

 

Educating tomorrow's experts in CRM

marconomy - November 2017

 

Successful CRM Implementation

marketing-boerse.de - November 2017

 

CRM as the Heart of each Business

cloudcomputing insider - August 2017

 

Watch out if CRM fails

marconomy - August 2017

 

Real Customer Engagement

Publication on marconomy - May 2017

 

CRM Thoughts on LinkedIn

Publication on eCommerce Magazin - May 2017

 

 

2016

 

Six reasons to discover Customer Engagement

Publication on LinkedIn - December 2016

 

Turning a CRM Implementation into success

IT Director - December 2016

 

CRM for Business

Internet World Business - November 2016

 

Customer Engagement: It`s the customer

competence site, November 2016

 

Professional Customer Engagement

Publication on Cloudcomputing Insider - July 2016

 

 

2015

 

Digital Transformation 2016 to 2018

Publication on LinkedIn - December 2015

 

Rethink the AIDA Model - It`s about time for RES

Featured Article on WAW - October 2015

 

Marketing Action Plan for digital Decision Makers

Article on gruenderszene - August 2015

 

World's first Web Analytics Survey for Turkey

Slideshare - June 2015

 

11 Tips for Tomorrow`s CMO

Blog Article - May 2015

 

The Intelligence Management Model

White Paper - March 2015

 

Web Analytics Survey Poland 2014

Slideshare - March 2015

 

Are You a Serious Analyst?

Web Analytics World - March 2015

 

Data for Digital Intelligence

Co-Author of the book "Big Data in Marketing" - March 2015

 

Web Analytics Guide for Small and Medium Business

Trady and Industry Chamber Germany - January 2015

 

Digital Intelligence in 2015 - Analytics Predictions

Web Analytics World - January 2015

 

 

2014

 

Keeping an Overview in the Lake of Data

Marketing & Kommunikation - October 2014

 

Think Porsche.

Web Analytics World - September 2014

 

Is Web Analyticsc Dying?

Featured Article on LinkedIn - July 2014

 

Co-Author of Digitales Dialogmarketing

Book by Prof. Dr. Heinrich Holland - July 2014

 

Dear Mr. CMO - Do you need a Marketing Suite?
Web Analytics World - June 2014

 

Web Analytics Managers Turning into Creative Directors
Web Analytics World - May 2014

 

The Power of a Chief Digital Officer

Web Analytics World - March 2014 

 

Analyzing The Analytics

Web Analytics World - February 2014

 

2014 Web Analytics Predictions

Web Analytics World - January 2014

 

eCommerce Trends

E-Commerce Magazin - January 2014

 

 

2013

Conversion Calculation for non eCommerce Website

Web Analytics World - August 2013

Web Analytics Study for RUSSIA 2013

Slideshare - August 2013

Digital Analytics

Social Media Magazin - July 2013

Web Analytics Study for POLAND 2013

Slideshare - June 2013

Gossen's Law at Web Analytics

webanalyticsworld.net - June 2013

Social Media Guidelines

eCommerce Magazin - May 2013

Combining Web Analytics with Offline Marketing

Web Analytics World - April 2013

Do you need Web Analytics?

iStrategy Blog - March 2013

Aumento de la rentabilidad offline de la inversión con seguimiento de TV

OMExpo News - March 2013

Stop Reporting on PageViews

iStrategy Blog - February 2013

Start Yelling at your CEO

Web Analytics World - February 2013

Increasing Your Offline ROI with TV Tracking

iStrategy Blog - February 2013

Talking Analytics Podcast #5 - Guest: Gabriel Beck

February 2013

Value of Segmentation

webanalyticsworld.net - January 2013

 

 

 


2012

 

Future Digital Business

Book published at mitp Verlag - 2012
 

Future Digital Business, 2012, mitp
(Modified Edition published in 2020)

 

Web Analytics in Real-Time

Web Analytics World - November 2012

Big Data - Intelligent Integration

LEAD - November 2012

Talking Analytics Podcast #4 - Guest: Gary Angel

October 2012

Big Data and Web Analytics

eCommerce Magazin - October 2012

Forget The Homepage

webanalyticsworld.net - September 2012

Website-Optimization with Analytics

contentmanager.de - September 2012

Web Analytics are useless - Don´t you think

Web Analytics World - August 2012

Bounce Rate as Key Performance Indicator?

Web Analytics World - August 2012

Talking Analytics Podcast #3 - Guest: Luna Park

July 2012

Active Bounce Rate

Comment in Internet World Business - July 2012

Internal Search as Quality Attribute

eCommerce Magazin - July 2012

World's First Study about Web Analytics POLAND

June 2012

Talking Analytics Podcast #2 - Guest: Jim Sterne

June 2012

World's First Study about Web Analytics RUSSIA

May 2012

Talking Analytics Podcast #1 - Guest: André Morys

April 2012

The Web Analytics Gyroscope

Website Boosting, Cover - April 2012

Potential for Internal Search

Online Marketing Experts - March 2012


2011

Relevant Key Performance Indicators

Guideline Online Marketing - September 2011

Online Marketing-Optimization

Elektronik Praxis Management - September 2011

From eCommerce to iCommerce

emotional-analytics.de - February 2011

Campaign-Management with Web Analytics

adzine - January 2011

DDA-Campus advanced

ONEtoONE - January 2011

Web Analytics Wishlist

Web Analytics Europa - January 2011


2010


KPI-Relevance

usabilityblog.de - December 2010

11 Golden Rules for Web Analysts

Web Analytics Europa / slideshare - November 2010

Engagement as a new Model for Online-Engagement

Website Boosting - November 2010

Web Analytics Figures Straight

Internet World Business - November 2010

Relevance of Key Performance Indicators

ibusiness Portal - October 2010

Statistics is dead - long live Analytics

eCommerce Magazin - October 2010

Metrics as Key to Online Success

Website Boosting - September 2010

Chief Online Officer

Web Analytics Europa - June 2010

Social Media in the Tourism Sector

tourismuszukunft.de - June 20100

Combining Web Analytics and eMail Marketing

adzine Newsletter - June 2010

Online Analytics: How eMail and Website interact

ibusiness.de - April 2010

Certified Web Analytics Management

Management Euroforum - April 2010

New Customers-Interview

Kontakter - March 2010

eMail Marketing and Web Analytics

Dossier Performance Marketing - March 2010

Guidelines for  Twitter-Companies

bdvb Veröffentlichung - January 2010


2009

Online Analytics with eMail Marketing

DirektMarketing - November 2009

Twigge - (Twitter Knigge)

eCommerce Magazin - October 2009

Streaming Media - Growing Communication Channel

Figaro Digital, UK - October 2009

Web Analysis and eMail Marketing in Combination

Leitfaden E-Mail Marketing - September 2009

Truth about Mobile Analytics

contentmanager.de - August 2009

Cost-Brain-Allocation

Web Analytics Europa - July 2009

Web Analytics of Streaming Media

competence site - March 2009


2008

Web Analytics Guidelines

Bundesverband BITKOM - October 2008

Web Analytics why and how?

OMD Blog - August 2008

Online Video Advertising on the Rise

eCommerce Magazin - June 2008


2007


Web Analytics for internal Search

Internet Handel - October 2007

 

 

FUTURE DIGITAL BUSINESS by Ralf Haberich