Publications

 

2017

 

CRM as the Heart of each Business

cloudcomputing insider - August 2017

 

Watch out if CRM fails

marconomy - August 2017

 

Advanced FUTURE DIGITAL BUSINESS

Book (second modified issue) - published in 2017

 

Real Customer Engagement

Publication on marconomy - May 2017

 

CRM Thoughts on LinkedIn

Publication on eCommerce Magazin - May 2017

 

2016

 

Six reasons to discover Customer Engagement

Publication on LinkedIn - December 2016

 

Turning a CRM Implementation into success

IT Director - December 2016

 

CRM for Business

Internet World Business - November 2016

 

Customer Engagement: It`s the customer

competence site, November 2016

 

Professional Customer Engagement

Publication on Cloudcomputing Insider - July 2016

 

2015

 

Digital Transformation 2016 to 2018

Publication on LinkedIn - December 2015

 

Rethink the AIDA Model - It`s about time for RES

Featured Article on WAW - October 2015

 

Marketing Action Plan for digital Decision Makers

Article on gruenderszene - August 2015

 

World's first Web Analytics Survey for Turkey

Slideshare - June 2015

 

11 Tips for Tomorrow`s CMO

Blog Article - May 2015

 

The Intelligence Management Model

White Paper - March 2015

 

Web Analytics Survey Poland 2014

Slideshare - March 2015

 

Are You a Serious Analyst?

Web Analytics World - March 2015

 

Data for Digital Intelligence

Co-Author of the book "Big Data in Marketing" - March 2015

 

Web Analytics Guide for Small and Medium Business

Trady and Industry Chamber Germany - January 2015

 

Digital Intelligence in 2015 - Analytics Predictions

Web Analytics World - January 2015

 

 

2014

 

Keeping an Overview in the "Lake of Data"

Marketing & Kommunikation - October 2014

 

Think Porsche.

Web Analytics World - September 2014

 

Is Web Analyticsc Dying?

Featured Article on LinkedIn - July 2014

 

Co-Author of "Digitales Dialogmarketing"

Book by Prof. Dr. Heinrich Holland - July 2014

 

Dear Mr. CMO - Do you need a Marketing Suite?
Web Analytics World - June 2014

 

Web Analytics Managers Turning into Creative Directors
Web Analytics World - May 2014

 

The Power of a Chief Digital Officer

Web Analytics World - March 2014 

 

Analyzing The Analytics

Web Analytics World - February 2014

 

2014 Web Analytics Predictions

Web Analytics World - January 2014

 

eCommerce Trends

E-Commerce Magazin - January 2014

 

 

2013

Conversion Calculation for non eCommerce Website

Web Analytics World - August 2013

Web Analytics Study for RUSSIA 2013

Slideshare - August 2013

Digital Analytics

Social Media Magazin - July 2013

Web Analytics Study for POLAND 2013

Slideshare - June 2013

Gossen's Law at Web Analytics

webanalyticsworld.net - June 2013

Social Media Guidelines

eCommerce Magazin - May 2013

Combining Web Analytics with Offline Marketing

Web Analytics World - April 2013

Do you need Web Analytics?

iStrategy Blog - March 2013

Aumento de la rentabilidad offline de la inversión con seguimiento de TV

OMExpo News - March 2013

Stop Reporting on PageViews

iStrategy Blog - February 2013

Start Yelling at your CEO

Web Analytics World - February 2013

Increasing Your Offline ROI with TV Tracking

iStrategy Blog - February 2013

Talking Analytics Podcast #5 - Guest: Gabriel Beck

February 2013

Value of Segmentation

webanalyticsworld.net - January 2013


2012

FUTURE DIGITAL BUSINESS

Book by Ralf Haberich - December 2012

Web Analytics in Real-Time

Web Analytics World - November 2012

Big Data - Intelligent Integration

LEAD - November 2012

Talking Analytics Podcast #4 - Guest: Gary Angel

October 2012

Big Data and Web Analytics

eCommerce Magazin - October 2012

Forget The Homepage

webanalyticsworld.net - September 2012

Website-Optimization with Analytics

contentmanager.de - September 2012

Web Analytics are useless - Don´t you think

Web Analytics World - August 2012

Bounce Rate as Key Performance Indicator?

Web Analytics World - August 2012

Talking Analytics Podcast #3 - Guest: Luna Park

July 2012

Active Bounce Rate

Comment in Internet World Business - July 2012

Internal Search as Quality Attribute

eCommerce Magazin - July 2012

World's First Study about Web Analytics POLAND

June 2012

Talking Analytics Podcast #2 - Guest: Jim Sterne

June 2012

World's First Study about Web Analytics RUSSIA

May 2012

Talking Analytics Podcast #1 - Guest: André Morys

April 2012

The Web Analytics Gyroscope

Website Boosting, Cover - April 2012

Potential for Internal Search

Online Marketing Experts - March 2012


2011

Relevant Key Performance Indicators

Guideline Online Marketing - September 2011

Online Marketing-Optimization

Elektronik Praxis Management - September 2011

From eCommerce to iCommerce

emotional-analytics.de - February 2011

Campaign-Management with Web Analytics

adzine - January 2011

DDA-Campus advanced

ONEtoONE - January 2011

Web Analytics Wishlist

Web Analytics Europa - January 2011


2010

KPI-Relevance

usabilityblog.de - December 2010

11 Golden Rules for Web Analysts

Web Analytics Europa / slideshare - November 2010

Engagement as a new Model for Online-Engagement

Website Boosting - November 2010

Web Analytics Figures Straight

Internet World Business - November 2010

Relevance of Key Performance Indicators

ibusiness Portal - October 2010

Statistics is dead - long live Analytics

eCommerce Magazin - October 2010

Metrics as Key to Online Success

Website Boosting - September 2010

Chief Online Officer

Web Analytics Europa - June 2010

Social Media in the Tourism Sector

tourismuszukunft.de - June 20100

Combining Web Analytics and eMail Marketing

adzine Newsletter - June 2010

Online Analytics: How eMail and Website interact

ibusiness.de - April 2010

Certified Web Analytics Management

Management Euroforum - April 2010

New Customers-Interview

Kontakter - March 2010

eMail Marketing and Web Analytics

Dossier Performance Marketing - March 2010

Guidelines for  Twitter-Companies

bdvb Veröffentlichung - January 2010


2009

Online Analytics with eMail Marketing

DirektMarketing - November 2009

Twigge - (Twitter Knigge)

eCommerce Magazin - October 2009

Streaming Media - Growing Communication Channel

Figaro Digital, UK - October 2009

Web Analysis and eMail Marketing in Combination

Leitfaden E-Mail Marketing - September 2009

Truth about Mobile Analytics

contentmanager.de - August 2009

Cost-Brain-Allocation

Web Analytics Europa - July 2009

Web Analytics of Streaming Media

competence site - March 2009


2008

Web Analytics Guidelines

Bundesverband BITKOM - October 2008

Web Analytics why and how?

OMD Blog - August 2008

Online Video Advertising on the Rise

eCommerce Magazin - June 2008


2007

Web Analytics for internal Search

Internet Handel - October 2007

 

 

FUTURE DIGITAL BUSINESS by Ralf Haberich